Last season, it was "just" bringing the NBA back to free-to-air TV, this season they have added the NBL and in the last week they've also added NBA Classics.
The new season of the NBL kicked off on the weekend and its great to see from the story below that TV ratings for the games were strong. Hopefully it continues throughout the season and we see more and more games next season. Saying that tho, this week ONE are showing 3 live NBL games which is fantastic.
Now, as I mentioned above, I've also noticed ONE are showing NBA Classics. The first game was on the weekend and it was the Heat vs Mavericks in the 2006 Finals. Last night they went way back with a true classic, Nets vs Knicks featuring Bernard King in New York. Its great that these games are being shown so that the kids (and even Generation Y) can see that the NBA didn't start with Michael Jordan. Not surprisingly, King put on an offensive display and just couldn't be stopped.
National Basketball League: NBL viewership figures on ONE HD "outstanding"
ONE HD, the NBL's Australian Official Broadcast partner, issued the following media release this week:
Over the weekend, the NBL made an outstanding return to free-to-air television on
ONE, achieving a ten-fold increase for the season-opening Melbourne v Sydney
game on Friday night compared to the previous season opener.
The game saw the return of the Sydney Kings to the NBL after two years out of the competition and their win over the Tigers was watched by an average audience of 56,000 and a peak of 130,000.
Sunday saw the Adelaide 36ers host last season’s champions, the Perth Wildcats.
The 36ers win was watched by an average audience of 73,000 and a peak of 172,000.
Network Ten’s general manager sport, David White said: “This is an excellent result
for the first round and reflects the work that went into launching the season by all
involved. These early ratings are extremely encouraging and we look forward to
playing a part in the continued growth of this exciting sport.”
Round 2 broadcast details
Wednesday, October 20 @ 5.30pm: New Zealand v Perth
Friday, October 22 @ 8.00pm: Wollongong v Townsville
Sunday, October 24 @ 7.05pm: Melbourne v Perth